Following Donald Trump’s election as President of the United States, he began appointing key figures to new positions within his administration.
For the first time, a woman has been appointed as White House Chief of Staff. Susie Wiles, a prominent figure in Florida politics, rose from her role as Trump’s 2016 Florida campaign director to becoming a senior advisor for his 2024 candidacy.
According to Politico, Wiles was instrumental in helping Trump secure the presidency by running a disciplined and professional campaign operation. Wiles demonstrated a unique ability to manage Trump’s impulses, an accomplishment few others have achieved. In a statement, Trump described Wiles as “tough, smart, innovative, and universally admired and respected.”
One of Wiles’ defining characteristics, as noted by Politico, is her preference for working behind the scenes rather than making public speeches. She has a history with major lobbying firms, previously managing Florida Governor Ron DeSantis’ campaign and working with Republicans such as Mitt Romney and Rick Scott.
Wiles’ role in Trump’s campaign strategy
Politico highlighted Wiles’ impact on transforming Trump’s once-chaotic political landscape into a more organized operation. This reorganization was particularly critical after Trump’s 2020 loss and the numerous legal challenges he faced in 2021. With Wiles’ involvement, Trump re-emerged as a presidential contender.
In addition to her work on Trump’s campaign, Wiles also lobbied for tobacco company Swisher International. She currently heads Mercury, a major lobbying firm whose clients include SpaceX, AT&T, and the Embassy of Qatar. However, Wiles herself is not registered as a lobbyist for these clients.
Since joining Trump’s campaign in 2022, Wiles has lobbied Congress on FDA regulations from 2023 to early 2024. Public disclosures indicate that Mercury received $120,000 for its work with Swisher International during this time, although Mercury ended its relationship with Swisher earlier this year.
Mercury CEO Kieran Mahoney congratulated Wiles on her appointment, stating, “This is great news for the country. Susie has been a valued colleague. We are all proud of her and wish her well.”
