ASIA
Indonesian and Malaysian brands rise on Israeli consumer boycott

Almaz Fried Chicken, a new Indonesian fast-food chain, has opened 37 outlets across Indonesia in just a few months. Most of these are located in Greater Jakarta, with several others on Sumatra Island. This rapid expansion follows a widespread boycott of Israeli-related products.
In early December, Chief Executive Okta Wirawan stated that the chain expects to break even seven months after opening its first outlet in June. The company plans to open 10 more outlets by the end of the year, targeting consumers who previously frequented Western chains like KFC.
“Our customers feel that by buying Almaz products, they are not only getting quality food but also contributing to a noble cause,” Wirawan told Nikkei Asia. He added that the company is committed to donating 5% of its profits to charity, including aid to Palestinians.
More than a year after the outbreak of the Israeli-Palestinian conflict, customers in Muslim-majority countries such as Indonesia and Malaysia continue to boycott Western brands with links—or perceived links—to Israel. Food chains and consumer goods have been particularly affected, with local operations of major brands like KFC, McDonald’s, Pizza Hut, Starbucks, and Unilever taking a hit.
Conversely, the boycott has spurred the growth of local businesses producing similar products in both Southeast Asian countries. This trend has also benefited consumer goods and cosmetics manufacturers, potentially reshaping the consumer-facing sectors in Indonesia and Malaysia.
In Malaysia, many consumers have turned away from Starbucks and are now patronizing local caffeine suppliers like ZUS Coffee and Gigi Coffee. Independent cafes are also experiencing a surge in popularity.
“Since the boycott, we have seen more customers coming to independent cafes like ours,” said a barista at Artisan Roast Coffee in Kuala Lumpur. He noted that young Malaysians are embracing the coffee-drinking trend, with sales increasing by about 10% to 20%.
In Indonesia, Fore Coffee is quickly capitalizing on this opportunity. Two months after the Israel-Hamas conflict began, Fore obtained halal certification to support its rapidly expanding operations.
“Indonesia is the largest Muslim country, so having this halal certification impacts our sales quite significantly,” Fore co-founder and CEO Vico Lomar told Nikkei Asia in December. “Maybe the boycott itself is helping local people to like local products,” he added.
According to a consumer survey published by GlobalData in July, nearly half of respondents worldwide have joined boycotts against certain brands due to recent wars and conflicts. In Malaysia and Indonesia, however, the figure is much higher, at around 70%.
The share prices of Indonesian and Malaysian listed companies affected by the boycott of Israel have fallen significantly since October 2023.
Indonesia and Malaysia have long been staunch supporters of Palestine. Neither country has diplomatic relations with Israel. At a recent meeting of several Muslim-majority countries in Egypt, Indonesian President Prabowo Subianto condemned the double standards of Western countries on human rights concerning Palestine. “Human rights are not for Muslim peoples. This is the reality. This is very sad,” he said.
Malaysian Prime Minister Anwar Ibrahim has intensified his criticism of the United States for its support of Israel. He has rejected pressure to recognize Hamas as a terrorist group and has banned Israeli ships from entering Malaysian ports.
ASIA
Xi urges global CEOs to safeguard trade and supply chains

Chinese President Xi Jinping, in a meeting with a group of executives including Rajesh Subramaniam from FedEx and Bill Winters from Standard Chartered, called on global business leaders to work together to protect supply chains.
Amid a deepening trade war with the US, the Chinese leader told the group of foreign business leaders, including Pascal Soriot from AstraZeneca and Miguel Ángel López Borrego from Thyssenkrupp, that they should resist behaviors that “turn back” history.
Speaking at the meeting held in Beijing on Friday, Xi said, “We hope everyone will have a broad and long-term perspective and not blindly follow actions that disrupt the security and stability of global industrial and supply chains, but instead add more positive energy and certainty to global development.”
The event at the Great Hall of the People marked the second consecutive year that Xi held a carefully arranged meeting with foreign CEOs in the Chinese capital. Last year’s event involved only US business leaders.
The meeting took place at the end of a busy week for Chinese policymakers, who are striving to strengthen relations with the international business community amid rising tensions with the administration of US President Donald Trump.
China’s leading annual CEO conference, the China Development Forum, was held earlier this week in Beijing, followed by the Boao Forum for Asia on the tropical resort island of Hainan.
Beijing is trying to present itself as a bastion of stability in global trade, in contrast to the US, where Trump has launched successive waves of tariffs on many products, from aluminum to automobiles.
Trump pledged on April 2 to impose broad and reciprocal taxes on US trade partners.
ASIA
Trump’s potential auto tariffs worry Japan and South Korea

Following US President Donald Trump’s announcement that he would impose a 25% tariff on imported cars and auto parts, Japan’s Prime Minister sounded the alarm on Thursday.
Prime Minister Shigeru Ishiba told lawmakers during a parliamentary session, “We need to consider appropriate responses,” adding, “All options will be on the table.”
This move, seen as undermining a bilateral agreement made between Trump and then-Prime Minister Shinzo Abe in September 2019, came as a surprise to Japan. This limited trade deal had opened Japan’s market to more American agricultural products. The agreement states that the two countries “will refrain from taking measures contrary to the spirit of these agreements.”
Japanese automakers reacted cautiously to the announcement. Toyota, Subaru, Mazda, and Honda issued brief statements saying they were assessing the potential impact.
Imported cars and trucks are currently subject to tariffs of 2.5% and 25%, respectively. When the new tariffs take effect on April 3, these rates will rise to 27.5% and 50%. The 25% tariff will also apply to automotive parts like engines and transmissions, taking effect no later than May 3.
Japan’s Chief Cabinet Secretary Yoshimasa Hayashi said the government intends to negotiate exemptions. Economists say it is unclear how exemptions might be secured, but there are several options.
According to economists, options Japan might consider include voluntary export restraints, a commitment to increase imports of items like natural gas, grain, and meat, and replacing Russian natural gas with gas from the US. In 2023, 8.9% of Japan’s natural gas imports came from Russia, while 7.2% came from the US.
“Japan will likely be looking at all these options,” said Koichi Fujishiro, a senior economist at the Dai-ichi Life Research Institute.
South Korea in a similar situation
South Korea is also expected to seek exemptions. Analysts said that South Korean automaker Hyundai Motor Group’s announcement earlier this week of a $21 billion US investment would help its negotiating position.
Esther Yim, a senior analyst at Samsung Securities, said, “The US has, in principle, applied a 25% tariff on all imported cars,” adding, “Washington can then negotiate with each country, and I think investment can be used as leverage.”
South Korea’s Ministry of Industry pledged an emergency response by April to help the country’s automakers, who are expected to face “significant challenges” when the tariffs take effect.
Over the years, global automakers have shifted to local production to avoid trade friction. According to the Mitsubishi Research Institute, 60% of Japanese cars sold in the US are produced in the US. This figure drops to 40% for Korean cars. For European brands, the rate is as high as 70%.
Although Ishiba insists all options are on the table, few analysts expect Japan to resort to retaliatory measures, at least at this point. “Japan would gain very little by retaliating against US tariffs,” Fujishiro said.
At a summit with Trump in February, Ishiba pointed out that Japan is the largest investor in the US and a significant job creator, promising to work towards increasing Japan’s investment balance from $783.3 billion in 2023 to $1 trillion.
Cars, Japan’s largest export item to the US, are worth 6 trillion yen ($40 billion) and will account for 28% of Japan’s total exports in 2024. This amount is equivalent to 1% of Japan’s nominal gross domestic product.
Takahide Kiuchi from the Nomura Research Institute estimates that a 25% tariff would reduce Japan’s car exports to the US by 15% to 20% and lower Japan’s GDP by 0.2%.
If Japanese automakers try to respond by shifting production to the US, this would reduce domestic employment and hollow out the country’s economy in the long run.
Masanori Katayama, chairman of the Japan Automobile Manufacturers Association, said at a press conference last week, “Car exports from Japan are necessary to supplement the domestic production of Japanese automakers and to provide a lineup of attractive cars… to meet the diverse needs of American customers through car dealerships in every US state.”
Katayama said that when the US implements the tariff, “a significant production adjustment is expected. The Japanese auto industry consists not only of automakers but also parts suppliers and employs 5.5 million people.”
Katayama insisted that the industry and the Japanese government must come together to take action and keep domestic supply chains intact.
The tariffs are also expected to harm American automakers because they too source parts and manufacture globally to keep costs down and make their cars competitive in the market.
Nomura analyst Anindya Das said General Motors could fall into an operating loss on an annual basis due to its reliance on factories in Mexico. He added that Toyota could also see a 30% drop in operating profit.
Jennifer Safavian, president and CEO of Autos Drive America, an industry group representing international automakers operating in the US, including Toyota, Honda, Nissan, and others, said, “Tariffs imposed today will make it more expensive to produce and sell cars in the US, ultimately leading to higher prices, fewer choices for consumers, and fewer manufacturing jobs in the US.”
ASIA
South Korean opposition leader Lee Jae-myung acquitted in election law case

A court in South Korea on Wednesday overturned a lower court’s decision, ruling that the main opposition party leader is not guilty of violating election law. If this decision is upheld, it will pave the way for him to run in the next presidential election.
Prosecutors can appeal the decision, which could take the case to the Supreme Court, South Korea’s highest judicial body.
Speaking outside the court after the ruling was announced, Lee Jae-myung thanked the court for the decision, which he described as “the right decision.”
The charges against Lee stem from remarks he made in 2021 while competing in his party’s presidential primary, where he allegedly denied knowing one of the key figures in a real estate development scandal. The scandal involved a redevelopment project in Seongnam city, where Lee was mayor. Prosecutors allege Lee lied about his relationship with businessman Kim Moon-ki to conceal his own culpability in the real estate deal.
Immediately after the court’s decision was announced, Kweon Seong-dong, leader of the ruling People Power Party, called the ruling “regrettable” and urged the Supreme Court to quickly decide the case.
Lee, a trained lawyer and experienced politician, lost the 2022 presidential election by the narrowest margin in South Korea’s democratic history to now-impeached President Yoon Suk Yeol.
Yoon, Lee’s fierce rival, is awaiting a Constitutional Court ruling on his impeachment over charges of leading an insurrection in December. Lawmakers voted to impeach Yoon following his attempt to declare martial law in early December, which he claimed was necessary to protect South Korea from opposition “anti-state forces.” The measure was quickly rejected in the National Assembly, but the attempt triggered a political crisis that continues months later.
The Constitutional Court completed hearings on Yoon’s case late last month and is expected to deliver its verdict within days, although no official date has been announced. If the court finds Yoon not guilty, he will be immediately reinstated. If found guilty, an early election will be held within 60 days.
Data released last week by polling firm Gallup Korea showed Lee as the leading choice among potential candidates for the next presidential election. Lee, with a support rate of 36%, was far ahead of the number 2 likely candidate, conservative Labor Minister Kim Moon-soo.
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